If you’re looking to improve your social media channels but you don’t know where to begin then don’t worry, you have definitely come to the right place.
Whether you’re just starting out of you’ve been in business for years, it’s important you create a strong social media strategy. Luckily, there are lots of questions you can ask yourself to ensure you’re doing exactly that. From setting yourself goals and targets to thinking about whether or not you need to hire any assistance, the more questions you’re asking, the more chance you have of growing.
With that in mind, here are 10 things to consider when running your business social media accounts:
Do You Need Any Social Media Training?
One of the first things you may need to consider when it comes to running your social media accounts is whether or not you need any training. If you haven’t had any experience running business accounts before, this may be the best place to start as it can give you an idea of the basics you need to know. If you do have experience but you want to improve the quality of your channels, there are lots of courses available to help you master the use of social media within your business. For online courses on social media, you can visit this site here.
What Are Your Goals And Targets?
When thinking about your social media as a business owner, you need to think about the goals and targets you would like to achieve. Whether you want to focus on followers and engagement or conversions and sales, it’s important you know exactly what it is you’re trying to acheive with your channels. In most cases, it will be different depending on the industry you’re in.
Who Are Your Target Audience?
Another important thing to consider when it comes to running your social media accounts is your target audience, as this is who you’re going to be talking to in each of your posts. In order to analyze the type of content your target audience will want to see, you need to know exactly what it is they like and how they think. A great way to find out this information, of course, is ask yourself questions about your ideal customer. From the places they like to shop to what they like to do on the weekend, the more questions you’re asking the better the results will be.
What Platforms Do You Want To Be Using?
Once you know a little more about your target audience, you will start to get a feel for the platforms they are most likely to use. These are the ones you should be focussing on, however you’re definitely not limited. Whether they’re likely to be on TikTok or they spend hours scrolling Instagram, you need to be sure you’re in the exact same places they are.
What Type Of Content Do You Want To Post?
Another important thing to consider is the type of content you would like to post. Whether you’re looking to post fun images and product shots or you want to post content that is designed to inspire, it’s important you’re working out exactly what is is you’re going to be posting on a daily basis. It’s also worth thinking about whether or not you’re going to be posting images, graphics or videos. In most cases, you’re likely to be posting a mix.
How Often Will You Post?
Once you know what you’re going to be posting, you need to think about how over you’re going to be posting to social media. The likely hood of people seeing every single thing you post is low so in reality, you should post a number of times a day if you want the maximum number of people to see the content you’re putting out there. Of course, this will depend greatly on the social media platform you’re using, as apps and features like TikTok and Instagram Stories have the capacity to post throughout the day.
Will You Be Making Use Of Live Video?
Live video is a great way to grow your business and if you’re looking for a way to connect with your exisiting audience, this is definitely the best option. Whether you’re showing a behind the scenes look at your business or you’re sharing news and updates, working out how you can put live video into your strategy is something to consider.
Do You Need To Schedule Content In Advance?
If you’re short on time and don’t want to spend time scrolling through social media every few hours, scheduling your social posts in advance is ideal. Using tools like CoSchedule and Buffer, you can easily schedule posts for a couple of weeks, meaning you only need to worry about the engagement for your accounts on a day-to-day basis.
Do You Need To Hire Help?
It may be worth considering whether or not you need to hire any help in order to maximize your profiles. Form hiring a company to working with an individual , there are lots of ways to make running your social media accounts easier. For more information you can visit this site here: https://rsmconnect.com/social-media-management/.
How Will You Measure Your Success?
Finally, you need to think about how you’re going to measure your success. As a business you should be keeping monthly reports, so if you’re tracking things like followers and engagement rate, you can easily see where you are making improvements. If you can, try to track the conversions and sales you’re making from social media too, as this will allow you to see how much budget you need to put into your channels.
With lots of important things to consider, you can be sure you have a strong social media strategy in place. What else do you need to consider? Did we miss anything? Let me know your thoughts and ideas in the comments section below.