If you’ve got a blog, but you’re struggling to reel in a regular audience, then you need to improve your marketing efforts. Nobody likes talking about this, as marketing is such a complex subject. However, it’s much easier than you think to draw in more numbers to your site. You just have to know how to direct people to your blog, then watch your audience figures soar!
How can you do this? Here are some of the most effective ways of improving your blog traffic:
Start making videos
Videos are a brilliant way for bloggers to increase their web traffic. A video gives people a new way of taking your content onboard. Some people prefer them to written blogs, which is why they might turn a blind eye to your posts. With some videos, you can reel in people that would otherwise have turned away.
Also, you can make videos and post them to YouTube or social media as a way of grabbing people’s attention with great content, then directing them to your blog to learn more. As you can see here, https://r6digital.com.au/creative-services/videography/brisbane/, it might help if you worked with a production agency to ensure your videos are of the highest quality. This is particularly important if you want to create one or two videos that you’ll post around the web for promotional purposes.
Guest post on more popular blogs
The simple fact is that some people don’t know your blog exists. So, how do you tap into an audience that isn’t aware of you? It’s simple, you post on other blogs that already have a substantial audience. This gives you a chance to show off your writing talents and draw in some new people.
If you check out this article https://blog.hubspot.com/marketing/guest-writer-popular-websites, you’ll see loads of big websites that allow guest posting. As a result, you can publish your blog posts on other sites, then direct them back to yours. It works like a charm, and it’s particularly useful for new bloggers that want to try and capture an audience.
Work on your social media presence
Social media is probably the best way to drive traffic to your blog. So, focus on growing your social media presence by being more active, using hashtags, and gaining more followers. Always keep a link to your blog in your bio, and always link new posts when they’re uploaded.
You can see on https://www.impactbnd.com/blog/grow-social-media-following, that there are many ways to grow a social media following. Essentially, the more people you have engaging with your social media, the more traffic you can direct to your blog!
There’s nothing worse than setting up a blog and failing to get any traction at all. You put time and effort into your posts, so you want people to read them! Try all of these ideas, and you should see an increase in your site visitors almost immediately. From here, work on retaining your audience by keeping up the consistency and producing excellent content.