This is a sponsored post written by me on behalf of Nationwide Mutual Insurance Company. All opinions are 100% mine.
I’ve been adulting for some time now (a whole 8 years) and I’ve come to realize that some companies ask for your opinion/review but never really listen to it. As a business owner myself, I take pride in implementing feedback to make my business better when receiving it from clients and customers. It is always nice when your voice is heard and I commend any company willing to do it! With that being said, I wanted to Nationwide Member Connections program because if you want a company who listens, you’ll want to keep reading…
It Is Nice When Your Voice Is Heard
Feedback is so vital to any company. Feedback gives you the knowledge of knowing exactly what you are doing right, and where you need to improve. With out it, your business is bound to fail. As a customer, feedback is just important to you to have. Being able to confide in a company (whether it’s good or bad) and knowing your voice is heard is HUGE. You build trust in a company who listens to your concerns and is willing to make improvements to better their service to you. When a customer talks and a company listens, both sides win in this scenario. So let’s talk a little bit about company winning in the voices heard category… Nationwide (yes the insurance company) although, they are so much more than that! Nationwide has been holding Member Connections meetings for over 60 years. Feedback given has been consistently positive on their value. By improving Member Connections, Nationwide delivers an even more enhanced experience. In fact, past Member Connections meetings have yielded actionable feedback benefiting the member and the company. By acting on this information, Nationwide delivers on the promise to listen and act. This is a competitive advantage as a Fortune 100 company and certainly makes Nationwide different.
So how exactly does this work?
Feedback is conducted through meetings held in a comfortable atmosphere in a hotel banquet room or community restaurant, sharing a meal and giving their thoughts on how Nationwide can better help its members. Unlike focus groups, there’s no agenda at these Member Connection meetings. Facilitators may ask some introductory questions, but the members decide what they want to talk about, whether it’s giving advice on how to communicate better or asking for clarification on what various insurance terms mean. Nationwide members who live within a 15-mile radius of the meeting site and who have an email address on file will be invited to that meeting. The meetings are intimate, with between 25 and 50 people attending. Nationwide generally holds 10 to 15 meetings a year across the country giving you plenty of opportunities to be heard. Aside from the meetings, customers of Nationwide can always chat with a Nationwide agents who are always available to policyholders. But Nationwide is listening through other means too! For example, the company has been an early social media participant – its eight-year-old internal collaboration platform, SPOT, is widely viewed as an industry standard – and this active listening is a part of Nationwide’s continuous improvement efforts. Not all members get a chance to participate in Member Connections meetings, but Nationwide wants to hear from policyholders and wants to improve where needed.
Now you know…
As I mentioned before, being a business owner myself, I value the opinions, concerns and feedback from others. It is what keeps me striving to do better and that is exactly what I feel Nationwide is trying to do too. Whether you are in the market for new insurance or just came by this post on accident, it is worth considering making Nationwide the company for you when it comes to covering any aspect of your life. To learn more, visit the Nationwide Member Connections site and see what you’ve been missing!