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Dollar Tree is Officially No Longer A Dollar Store and Here’s Why

Dollar is officially no longer a dollar store.

Yes, the once all a dollar store changed to $1.25 a while ago (back in 2021) but it looks like while Dollar Tree had intentions of rolling back prices on hundreds of items, they have in fact, done the opposite.

And before you make comments saying it’s because it’s the Dollar Tree Plus products, it’s not. I’m fully aware of the Dollar Tree Plus items that are $3, $5, $10, etc. This isn’t it.

front of dollar tree store

I recently visited my local Dollar Tree and I was shocked at some of the price increases. I mean sure, I get it, everything is going up in price these days but these are items that were normally $1 then jumped to $1.25 and now, the same items are marked at $1.50 – $2.00 each. That is as much as a 60% increase!

I also did not notice these prices last week so this must have been a recent and quiet roll-out.

In addition the price increases, people on social media are reporting their Dollar Tree stores now have price checkers due to the price increases so customers can check prices before heading to check out.

front of dollar tree store

Honestly, this just saddens me because in a time like now, I bet so many are relying on necessities such as food to survive and while $0.25-$1.00 here or there doesn’t seem like much for some, it is a big difference for others.

So, I am going to share with you the Dollar Tree items that are now increased in price so you don’t have any surprises at the register.

Dollar Tree Price Increases in 2024

Helium Balloons

One of my favorite items to buy at Dollar Tree has been the balloons because they are such a great deal. Well, they are no longer $1.25, they have now increased to $1.50 each.

helium balloons price increase at dollar tree

1-Liter Soda

Another item I noticed increased quite a bit was the 1-liter soda bottles. Both Pepsi and Coke Products were included. Instead of being $1-$1.25, they are now clearly marked as being $1.75 each.

1-liter soda price increase at dollar tree


Whenever we go on vacation, I grab my kiddos a pair of cheap sunglasses from Dollar Tree. That way, if they get broken or lost, we didn’t spend a fortune on them. Well, this is one of the items that have increased. These are now $1.50 each.

sunglasses price increase at dollar tree

Reading Glasses

Yep – these have increased in price too. The reading glasses (like the sun glasses) are now marked at $1.50 per pair.

reading glasses price increase at dollar tree


Now not all Dollar Tree locations carry frozen bagged ice but if your store does, prepare yourself for the price increase. Dollar Tree bagged Ice is now $2.00 per bag. While my store did not have a sign up with this price increase, I did confirm the price increase with an employee.

ice container at dollar tree

As you can see, Dollar Tree already seems to be secretly increasing prices on items throughout their stores. So, expect your dollar to not go as far the next time you visit your local store. I am sure this is just the beginning of the price increases we will see this year.

1-liter soda price increase dollar tree

But what do you think? Is Dollar Tree still a bargain store?

Want more Dollar Tree Ideas? Check out:


Tuesday 20th of February 2024

That's a bummer. :( I get why they're doing it, but it's still a bummer.


Sunday 11th of February 2024

Well even if they go up some items can still be a bargain. It's like shopping at 5 BB below, ocean state Job lot or Big lots.